The Deli Market line for Sardo Foods showcases a strategic blend of modern aesthetics and Mediterranean authenticity. The color palette was carefully selected to establish clear product differentiation — matte black for olives, evoking sophistication and premium quality, while vibrant blue for seafood reflects freshness and maritime origins. The composition balances product photography with subtle illustrative elements, adding depth and storytelling without overwhelming the design.

Typography choices focus on legibility and brand personality, combining a clean, modern sans-serif with a badge-style lockup to evoke tradition. The use of negative space ensures the design feels open and approachable, enhancing visual hierarchy and keeping the focus on key product information. Overall, the design achieves strong shelf impact while reinforcing Sardo’s brand values of quality, authenticity, and craftsmanship.