Schauma entered the Iranian market with the objective of building brand awareness and introducing its shampoo line to local consumers. The client sought a creative digital campaign that would effectively communicate the product’s unique attributes while establishing a strong brand presence.

The campaign’s creative concept focused on the product’s most distinctive feature: its rich, concentrated foam. The primary visual was designed using foam textures to create an engaging and memorable aesthetic. This approach not only captured attention but also reinforced the sensory appeal and performance benefits of the product.

To ensure cultural relevance, a modern Persian typeface was integrated into the design. This decision aligned the visual identity with the linguistic and cultural context of the target market, enhancing relatability and local resonance.

By combining impactful foam-based visuals with carefully chosen typography, the campaign successfully introduced Schauma as a premium, high-performance shampoo. It created a strong visual association with the product’s core benefit while positioning the brand confidently within the Iranian market.